Close-up of a dark surface with the text 'the Local chapter' in pink and white lettering.

The Local Chapter

Client

Book Club

Industry

Branding & Brand Strategy

Services

Logo & Branding

AI designs recreated the Logo and Branding for The Local Chapter.  A logo that speaks volumes about the joy of reading, connection, and the local bond that brings us all together.

Empty white background with a single black vertical line
Black T-shirt with pink cursive 'Lc' logo in the center.

Submarks

Color Palette

Empty vertical line on a plain background
An image showing a color palette with five colors: bright pink, dark gray, teal, light blue, and light purple. The background is a blurred indoor setting with people.

Main Logo

A simple vertical line drawing on a white background.
Logo with the words 'the local chapter' with 'local' in pink cursive and the rest in black, on a black background.
Cover of the book "Rock Paper Scissors" by Alice Feeney on a table in a cozy cafe, with blurred background of people sitting and chatting.
A group of women are sitting together in a cozy, dimly lit space, engaging in conversation. One woman is standing, holding a notebook, and speaking to the group. The background features quotes on the wall about friendship and growth, and there is an illuminated exit sign above. Overlaid on the image is text reading, 'Making friends one chapter at a time.'
A beige tote bag hanging on a wall, with the text 'the Local chapter' printed on it, with 'Local' in pink script and the rest in black.
A woman with long, wavy red hair and glasses wearing a beige turtleneck sweater sitting on an orange couch, holding a blue book titled 'Book Lovers.' A logo for 'The Local Chapter' overlays the bottom part of the image.
Business cards with black background, purple ribbon detail, and pink and white text saying "the local chapter" on a teal surface.