The Jensen Project
Client
Non Profit Organization
Industry
Branding, Brand Strategy & Marketing
Services
The Jensen Project
The Jensen Project is a nonprofit organization fueling strategic partnerships in the fight against sexual violence. They help nonprofits through strategic grants and resources, giving holistic help to their partner organizations.
Starting with their printed catalogue and digital presentation, we gave the brand a new look and feel, enhancing the brand colors throughout their marketing to elevate and modernize its crucial message.
Shaping the Brand Strategy
We came up with a simple set of symbolic graphics enhancing the company’s brand identity that embody the company’s essence: a speech bubble for communication, home for shelter and a document representing their grant program.
Inclusive Illustration
We established a custom illustration representing women from different ethnicities to help reinforce the message of inclusion. These visuals will be used through out the campaign to represent women and also to highlight survivor stories from different women while not revealing their identity. The images show women who are confident looking up for a better future despite their horrific past.
Annual Report
The Jensen Project partners with different organizations and provide financial awards helping them advance and grow in support of women. To elevate the appearance and perception of their exclusive yearly event, we crafted branded materials with a luxurious and sophisticated look and feel.
