About the skincare line

IDLife is a health and wellness company which took pride in their high quality and clean products. They were introducing their skincare line which was backed by scientific research. As the product’s formulation did not require many ingredients, the client wanted a minimalistic approach fir the design as well.

ID Life Skincare

Client

Health and Wellness

Industry

Branding, Brand Strategy & Marketing

Services

Solution

We helped them develop a typography based logo design, and customized the colors of the jars for the creams. The blur color was drawn from the colors of the sky with the day cream fading from light blue to dark blue and vice versa on the night cream. The final design was simple yet bold giving it a signature look and feel. As the jars were given a bold bright blue color, the box packaging for the jars was designed white with grey text and a subtle pattern of DNA at the back representing the scientific research behind the product.

A jar of skincare cream labeled 'DAY' with a dollop of white cream on top, set against a dark background with bright, glowing effects.
A blue jar of night moisturizer from 19 Life brand on a dark background with light effects.
Blue bottle of L19 Life serum with white text, placed against a dark background with light streaks.
A white bottle of face wash with silver cap beside a matching white box with blue accents, displaying the label 'Cleanser' and the words 'Purify, Rejuvenate, Restore'.

Changing the face of Skincare

Black resealable bag of Life Vegan Shake with green and white text, featuring images of bananas, green apple, lettuce, blueberries, and asparagus, indicating it is a plant-based protein shake with vanilla bean flavor, non-GMO, soy free, gluten free, hormone free, and provides 20 grams of protein, 5 grams of fiber, and 140 calories per serving.
A box labeled 'ID Life Workout Sample Kit' with a muscular man in a crouched pose on the front, surrounded by smoke or mist, and a list of kit contents.
A digital advertisement for Energy Shot, a dietary supplement with tropical fruit flavor, showing a small bottle with a red cap surrounded by swirling light effects, and the text 'Ready... Set... Go.'