About the skincare line
IDLife is a health and wellness company which took pride in their high quality and clean products. They were introducing their skincare line which was backed by scientific research. As the product’s formulation did not require many ingredients, the client wanted a minimalistic approach fir the design as well.
ID Life Skincare
Client
Health and Wellness
Industry
Branding, Brand Strategy & Marketing
Services
Solution
We helped them develop a typography based logo design, and customized the colors of the jars for the creams. The blur color was drawn from the colors of the sky with the day cream fading from light blue to dark blue and vice versa on the night cream. The final design was simple yet bold giving it a signature look and feel. As the jars were given a bold bright blue color, the box packaging for the jars was designed white with grey text and a subtle pattern of DNA at the back representing the scientific research behind the product.
Changing the face of Skincare
