Client

Branding Alchemy: Crafting a Distinctive Identity

In crafting the logo for this personal brand, we've curated a captivating blend of elements that convey its essence. The prominent arch at the top is a nod to a childhood fascination with brick fire ovens and the owner's enduring passion for train tracks. The fusion of cursive and sans-serif fonts adds texture and a touch of rustic charm, perfectly aligning with the brand's character.

Branding style guide for Hamertime, a Chicago thin crust pizza restaurant. Includes logo variations, color palette of orange, dark blue, and light blue, and font examples.
A flat lay of various vegetables around a pizza dough with the logo 'Hamertime Pizza & Taproom' in the center, on a light textured surface.

Industry

Services

Hamer Time

Restaurant

Branding, Brand Strategy & Marketing

A white pizza box with a design featuring orange and blue roller coaster tracks and the word 'HAMERTIME' in bold navy blue letters, with the subtitle 'Chicago's Thin Crust Pizza' in red, placed on an orange background.
A pizza with basil leaves and cherry tomatoes on a white wooden surface, with a logo for Hamertime and slogan 'Fresh and Crispy in Every Bite'.
Sign for Hamertime pizza restaurant with slogan on a blackboard
Round sign hanging outside a restaurant with the text 'HAMERTIME Chicago's Thin Crust Pizza' and a graphic of a football on top of a bridge.