Client

Glow Circle by Dr. G

Industry

Health and Wellness

Services

1. Logo Design

2. Brand Identity Design

3. Brand Strategy

Glow Circle by Dr. G

Glow Circle by Dr. G is a health and beauty brand dedicated to providing comprehensive wellness and aesthetic solutions. Catering to anyone who values health and beauty, they offer a range of evidence-based treatments and services designed to enhance both appearance and overall well-being. With a compassionate and personalized approach, Glow Circle aims to create a comfortable and welcoming environment for all its clients.

They envision a world where health and beauty are seamlessly integrated to optimize individual well-being. The brand strives to be a leader in holistic wellness and aesthetics, offering innovative and scientifically backed treatments that not only enhance beauty but also promote overall health. Glow by Dr. G aims to build an inclusive community where every client feels valued, cared for, and empowered to achieve their best self.

Project Goals

Our goal was to develop a strong, cohesive brand identity that reflects the core values of Glow Circle—health, beauty, modernity, and compassion—through logo design, stationery, and business card creation.

  1. Develop a strong, cohesive brand identity that reflects the core values of health, beauty, modernity, and compassion.

  2. Enhance customer loyalty and satisfaction by providing personalized and comprehensive care.

  3. Emphasize the brand’s commitment to preventive, protective, and optimized health and beauty solutions.

  4. Maintain a modern, uncluttered, and simple visual identity using soft colors that convey a serene and welcoming atmosphere.

Logo Design & Branding Kit

The logo design for Glow Circle embodies the essence of the brand through its elegant and modern aesthetic. The circular form represents wholeness and the holistic approach to health and beauty that it stands for. The integration of a soft pink and blue color palette conveys a sense of calm, trust, and professionalism, while also emphasizing the brand's commitment to creating a serene and welcoming environment. The clean design reflects the brand’s focus on modernity and relevance, aligning with its mission to provide high-quality, evidence-based treatments in a compassionate and personalized manner. The star element within the circle symbolizes the premium and optimized care that Glow Circle promises to its clients.

Close-up of a woman's shoulder with a small flower resting on it, with a color palette overlay showing various pastel and vibrant colors.
A presentation slide showing typography examples. The slide is divided into two sections: the left section has a blue background with white placeholder text about typography; the right section displays different fonts, including 'Rift Soft Blod' and 'IvyOra Display Bold,' with sample alphabets, numbers, and special characters, all on a blue background.

Logo Elements

Blueprint style design of the words 'O, O, S' in large letters with technical lines and highlights on a teal background.
Marketing display for Glow Circle by Dr. G, featuring close-up of a woman's shoulder with a flower on her neck, a business card, a blank notepad with logo, and a photo of a woman’s face and neck, with a piece of wood along the top.

Stationery Design

To extend the brand’s identity across all customer touchpoints, we designed stationery that reflects the elegance and simplicity of Glow Circle’s visual language. Using the same soft pink and blue tones, we created a range of letterheads, envelopes, and appointment cards, ensuring consistency in brand presentation. The stationery’s clean and minimal design mirrors the brand’s commitment to creating a welcoming and calming experience for its clients.

Flat lay of branding materials for Glow Circle, including a tablet with their logo, a brochure, business card, notepad, pen, and envelope, all arranged on a marble and pink background.
A tablet displaying an advertisement for Glow Circle by Dr. G featuring a close-up of a woman's face, placed on a round marble tabletop with a textured cloth underneath.
Business cards for Glow Circle with contact information, logo, and email address, placed on a blue background
Collection of promotional materials for Glow Circle, including business cards, brochures, a photograph of a woman's face, and a piece of driftwood, on a beige surface.
A person holding a blue business card that says 'Glow Circle by Dr. G' with a logo, with green plants in the foreground and a plain white background.
A tablet on a beige table displays a promotional image for Glow Circle by Dr. C, featuring a woman with clear skin and a confident expression. The screen also shows the Glow Circle logo and slogan about finding balance in health and beauty.
Glass window with a logo for Glow Circle by Dr. G, featuring a stylized glowing circle with letters g and o inside, and the text 'Glow Circle by Dr. G' in white and pink.
Open blue box with white interior and blue trim, with a gold pen resting on the surface. The bottom of the box shows contact information including email, phone number, fax, and address.

Visual Summary

  1. Logo Design: Full-color and black-and-white versions.

  2. Stationery Mockups: Letterhead, envelope, and appointment card.

  3. Business Card Mockup: Front and back design.

Person holding a tablet with an image of a woman with smooth skin and the text 'Glow Circle by Dr. G' and 'Find your perfect balance of health and beauty' displayed on the screen.

Results

Our work with Glow Circle by Dr. G resulted in a cohesive brand identity that is modern, serene, and reflective of their core mission. From the logo to the stationery and business card design, every element was thoughtfully crafted to ensure a seamless experience for clients. This project highlights how design can elevate a brand’s positioning in the competitive wellness and beauty industry, helping Glow Circle communicate its commitment to health, beauty, and compassionate care.