Frisco Women

Client

Women Association

Industry

Branding, Brand Strategy & Marketing

Services

Unveiling Frisco Women’s Fresh Logo & Brand Identity

We carefully selected a bold, curvy, and flexible font to complement our logo, reflecting the dynamic and diverse nature of the group. We designed the logo with a focus on strong, independent, and confident women who come together to embrace the joy of togetherness and fun..

Frito-Lay Women logo in yellow and pink with stylized text.

We opted for a vibrant hot pink color to symbolize confidence, and we paired it with cheerful yellow, representing the warmth and camaraderie that defines the group and added a light pink to complement the bold colors.

Vibrant Color Palette

Color palette chart showing primary and secondary colors with their hex codes and names. Primary colors are Hot Pink (#ED3F91), Yellow (#FBB116), and Light Pink (#EE98B1). Secondary colors are Red (#E92A31), Orange (#F37C20), and Pale Pink (#F4C5BF).

A submark is a smaller, simplified version of the primary logo. It typically consists of a distinctive and easily recognizable symbol or icon, often derived from elements of the main logo. Submarks will be used for various purposes, such as social media profile pictures, watermarking, or as a more compact representation when the full logo is too detailed or doesn't fit well in a particular space. The submark will maintain brand consistency and help reinforce brand recognition across different platforms and materials. Submarks are a valuable part of a brand's visual identity system, offering versatility while ensuring the brand remains cohesive and memorable.

Submark

Split image with pink background on the left, yellow background on the right, each with stylized pink and yellow text that says "Fifi" and "Frisco Women".

We've created a captivating series of lifestyle posters that capture the essence of the Frisco Women group, featuring the joyful moments of their meetups. Our design concept is rooted in the group's core value: friendship first, and business second.

Poster Series

A group of women enjoying happy hour, holding glasses of pink drinks and toasting. There are snacks on the table, and the atmosphere is joyful and celebratory.
A woman with curly hair in a red sweater smiling during brunch with a table full of food and drinks.
A woman with long brown hair smiling and holding a pink latte with foam art in a cup, sitting in a cafe.
Two women smiling and chatting while holding coffee cups in a cozy, warm setting.
Three women enjoying social hour outdoors, sitting at a table with drinks, smiling and engaging in conversation while surrounded by green foliage.

Promotional Materials

A young woman with long brown hair, wearing a pink sweatshirt with white text, resting her head on her left hand against a plain white background.
Orange T-shirt hanging on a clothesline with the word 'frisco' printed on it in yellow and pink letters.
Pink candles with wooden lids, labeled "Frisco Women" and the hashtag #friendshipfirst, arranged on a table next to a glass bowl filled with decorative Christmas ornaments.
Pink baseball cap with a yellow stylized logo on the front, against a gray background.
A young woman with long, dark hair in a red sweatshirt that says "Frisco" with yellow text and "Vibes" in white. She is resting her head on her hand, looking at the camera, sitting next to a white chair or couch.
Pink T-shirt hanging on a clothesline with the words 'fisc' and 'Women' printed on it.